For the past several years L.L.Bean’s Original Bean Boot has consistently sold out.
We spoke with Business Insider reporters to find out why they are so obsessed with the boot that’s been around since 1911.
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Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.